In 2025, it’s not about “looking flashy” with LED billboard advertising; instead, it’s about measurable, trackable results from screens that move where your audience is.
But one question never goes away:
“How much does LED billboard advertising actually cost?”
At Grow More, we work with brands, agencies, franchises, events, and political teams across Canada. So we’ll break down what you really pay for — and what you should expect back.
1. The 3 Main Types of LED Billboard Advertising
1.1 Mobile LED Billboard Trucks
This is Grow More’s specialty.
Instead of renting one fixed billboard, you attach three LED screens on wheels–both sides plus the rear-moving through busy downtown cores, events, and traffic hot spots.
Typical pricing structure:
- Hourly packages: from $250 per hour (with a minimum block of hours per day)
- Daily activations: Often $1,800–$2,500+ per day, depending on city, hours, and complexity
- Monthly booking models: blended hour-based packages that reduce cost per hour cost while maximizing presence.
What’s included:
- Professional driver
- Custom routes (downtown loops, events, arenas, shopping zones)
- GPS tracking & impression estimates
- Creative scheduling in playlists (multiple brands in rotation, if necessary)
- Proof-of-performance photos and videos
You’re not just paying for screens. You’re paying for a moving presence that your audience can’t “scroll past”.
1.2 Static Digital LED Billboards
These are the classic highway or high-traffic digital boards.
Typical pricing:
- Smaller markets: from $2,000–$4,000 per month
- Major markets: $5,000–$12,000+ per month, depending on share-of-voice and location
You pay based on:
- Location & traffic
- Ad slot length (e.g., 10 seconds in a loop)
- Frequency of play
- Duration of campaign (4 weeks, 8 weeks, etc.)
These are great for brand awareness, but are less flexible than mobile trucks and harder to control around specific events.
1.3 LED Screens for Events & Pop-Ups
LED screens at festivals, live events, and pop-ups usually cost:
- From $2,000 for small setups
- To $20,000+ for large-scale events with sound, staging, and multiple days
They’re ideal when you want to own a moment — product launches, openings, rallies, or major announcements.
2. The “Hidden” Costs Most Advertisers Forget
When planning LED billboard budgets, so many brands forget:
- Creative production (design, video editing, motion graphics)
- Last-minute changes to content
- Travel / accommodation for trucks outside of major cities
- Extended hours (late-night or multi-city hops)
We quote transparent, all-in packages at Grow More and clearly separate the following:
- Media cost (truck + screens + hours)
- Travel & per diem (only when required)
- Optional creative services, in case you would like us to design the ads.
3. So What Do You Get Back?
A better question than “What does it cost?” is:
“What does each dollar do for my brand?”
With mobile LED billboard campaigns, we consistent:
- Massive top-of-funnel awareness in a tight geographic area
- Instant lift for events, openings, seasonal promotions
- Clear proof-of-performance (GPS, photos, video, routes)
- Strong synergy with social media, geofencing, and retargeting
LED billboards, especially mobile ones, don’t wait for your audience — they go find them.
4. Conclusion: Whether the Cost of LED Billboard Advertising is Worth it?
If you treat LED advertising like it’s a one-off “nice-to-have”, it may seem expensive.
But when you:
- Choose a high-traffic route or event
- Match your message to timing and location
- Combine it with digital retargeting and social campaigns
…LED billboard advertising becomes a high-ROI engine rather than a cost.
Grow More can tailor a package for your campaign, be it in Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal, or across the country.
Your budget Your timeline And the results you actually want.