In an era that’s becoming more digital-first, it’s easy to overlook the power of ancient advertising. Yet highway billboard advertising is a tried-and-true vehicle—boasting unmatched reach, huge impressions, and brand recognition that can’t be duplicated by digital alone.
Whether you’re running a nationwide campaign or launching a local product, highway billboards offer a powerful platform to grab attention, especially when combined with digital LED mobile billboards.
What Is Highway Billboard Advertising?
Highway billboard advertising involves placing large-format signs along high-traffic roads and expressways. These static or digital boards are designed for maximum visibility—aiming at drivers and passengers during their commutes, road trips, or daily travel.
It’s a form of out-of-home (OOH) advertising that works and can’t be avoided.Highway billboard advertising involves placing large-format signs along high-traffic roads and expressways. These static or digital boards are designed for maximum visibility—aiming at drivers and passengers during their commutes, road trips, or daily travel.
It’s a form of out-of-home (OOH) advertising that’s both effective and unavoidable.
How Highway Billboard Ads Continue to Work in 2025
Despite the use of online media, highway billboards are not going away. Here’s why:
1. Massive Daily Impressions
A well-placed highway billboard can produce over 50,000+ impressions per day, depending on the city and highway.
2. Striking Commuters in Transit
You’re linking dedicated and focused drivers who are actively absorbing their surroundings.
3. Boosts Brand Awareness
Daily exposure to the same billboard creates strong brand recall—often more powerful than digital ads hidden in scrolls.
4. Synergizes With Mobile Billboard Advertising Campaigns
We at Grow More bridge the greatest of two worlds—pooling mobile LED trucks with traditional highway visibility to maximize reach and flexibility.
Static vs. Digital LED Highway Billboards
| Feature | Static Billboards | Digital LED Mobile Billboards |
| Content | One design for duration | Multiple creatives, changeable anytime |
| Cost | Lower monthly rent | Slightly higher but more flexible |
| Flexibility | None | High — adjust message, timing, and route |
| Tracking | None | Full GPS and impression tracking |
| Attention | Moderate | High because of brightness and movement |
Pro Tip: LED trucks mobile can travel on highways, event locations, and even in city traffic zones, offering them more opportunities than a stationary sign.
Learn more: Mobile Billboard Advertising in Canada
How Much Does Highway Billboard Advertising in Canada Cost?
Price depends on several factors:
- Rural or urban location
- Size & height of the board
- Duration of rental
- Static vs. digital format
Typical Rates:
- Static highway billboard: $1,500 – $15,000/month
- Digital mobile LED truck: Rangin from $1,600/day to $3000/day with full creative support and GPS reporting
Want in-depth pricing? Check out our guide:
How Much Does Billboard Advertising Cost in Canada?
Smart Use Cases for Highway Billboard Advertising
These real-world ideas drive results across industries:
- Retail: “Drop by our new store – Exit 45, next right!”
- Events: “Catchthe Music Fest – July 20–22!”
- Food Chains: “Hungry? Drop by [Brand] in 2 km!”
- Politics: “Your vote matters – Vote [Candidate Name]”
- Recruitment: “Now hiring! Scan QR on truck.”
Why Choose Grow More for Mobile Highway Billboard Advertising?
Here at Grow More, we offer something most traditional highway billboard firms don’t—mobility + digital adaptability.
At Grow More, we offer something most traditional highway billboard providers don’t—mobility + digital flexibility.
- Full-motion digital LED trucks
- Geo-targeted routes
- Real-time GPS tracking & impression reporting
- Cutthroat turnaround for last-minute campaigns
- Possibility to avoid billboard zoning restrictions
We serve campaigns across:
See our Canada-wide services for details.
FAQ: Highway Billboard Advertising
Q1: How long should I run a highway billboard ad?
A: At least 2–4 weeks is optimal for sight and retention of the message, though electronic mobile advertisements may even see results with short 1–3 day bursts.
Q2: Can I advertise on highways if I don’t own a physical billboard?
A: Absolutely not! With mobile LED billboard trucks, we take the billboard onto the highway—and you choose the route, location, and time.
Q3: Are mobile LED billboard trucks allowed on highways?
A: Yes. Our trucks are compliant with Canadian transport and advertising regulations. They are strategically routed for maximum visibility while ensuring safety and legal compliance.
Final Thoughts: Ready to Go Big?
If your brand needs high exposure and highway dominance, highway billboard advertising is your answer. And with Grow More, you’re not limited to static signs—we bring dynamic, high-impact LED billboards directly to your target zones.
Book now for August–September slots—our summer and fall routes are filling up fast!