On September 7, 2024, London, Ontario, lit up with energy and excitement as the Elevate Electronic Music Festival brought the city’s largest free, all-ages music and dance celebration to life. With food trucks, craft vendors, and an incredible lineup of electronic music artists, the festival was an event to remember. Grow More was proud to be a sponsor, contributing to the festival’s success with an eye-catching mobile LED truck campaign that truly captured the spirit of the event.
A Happening Pre-Festival Campaign
In the days leading up to the event, our Grow More LED truck made its way through the bustling streets of London, including areas near local colleges and universities like Oxford University. We showcased videos featuring highlights from previous festivals, with vibrant lighting that turned heads and sparked excitement. The campaign created a buzz, drawing attention to the festival and ensuring that no one in town would miss this epic event.
A Night to Remember
The festival day was electric, with performances by world-class DJs like John Aquaviva and Hiroko Yamamura. From 4 PM to 11 PM, attendees enjoyed free, open-air entertainment under the stars. And after dark, the energy continued with an exclusive ticketed event at Vice Supper Club. Thanks to our mobile truck campaign, the festival’s reach extended far and wide, amplifying the event’s visibility and success.
Grow More is thrilled to have been part of this unforgettable celebration, helping to elevate the music and dance scene in London. We look forward to more opportunities where we can bring our innovative LED billboard advertising to the forefront of event promotion.
Stay tuned for more exciting campaigns from Grow More!
Frequently Asked Questions
The goal was to increase awareness, boost attendance, and create excitement for the festival by delivering high-visibility advertising across busy city areas and event zones.
Mobile billboards are effective for music festivals because they reach audiences where they already gather—downtown cores, nightlife areas, campuses, and entertainment districts—driving last-minute interest and ticket sales.
The bright, dynamic visuals captured attention day and night, while moving routes allowed repeated exposure across multiple neighborhoods, helping the festival stay top-of-mind.
Yes. Messaging can be updated in real time to promote countdowns, lineup highlights, ticket reminders, or day-of-event announcements.
Absolutely. Mobile billboards are ideal for short-term campaigns because they deploy quickly, move across high-traffic areas, and generate fast awareness.
Why This Electronic Music Festival Campaign Worked
This campaign worked because it combined high-energy visuals with strategic urban mobility. Instead of relying only on digital ads that compete for attention online, the festival promotion appeared directly in front of people in entertainment districts, nightlife zones, and busy downtown streets.
Electronic music audiences are highly active, social, and mobile. Mobile LED billboards matched that behavior by delivering bold visuals in real-world environments where festival-goers naturally spend time.
Key success factors included:
- City-wide exposure across multiple high-traffic neighborhoods
- Visually striking LED creative that aligned with electronic music culture
- Repeated exposure leading up to the event, increasing recall
- Flexible routing to focus on nightlife areas and peak hours
- Perfect timing for last-minute awareness and ticket consideration
For event organizers, this campaign shows why mobile billboard advertising is one of the most effective tools for promoting music festivals—blending mass visibility with precise, location-based reach that turns attention into attendance.
