Programmatic ADs

Programmatic
Mobile LED Truck Advertising

Smarter, automated, data-driven ads delivered on Grow More’s mobile LED trucks — targeting the right people at the right time.

Programmatic advertising disrupted the digital marketing world, and it’s now doing the same for Out-of-Home. Grow More takes it to the next level with programmatic capabilities brought to a fleet of mobile LED billboard trucks-screens that don’t remain in one place but instead move through high-traffic zones, busy intersections, and targeted neighborhoods.

This means your brand doesn’t just appear on a screen…
It pops up at the right place, at the right time, in front of the right audience — dynamically, automatically, and intelligently.

Grow More’s distinctive edge is our mobility. While other digital billboards are static, our LED trucks keep moving. Programmatic logic travels with the truck, dynamically adjusting ad delivery as the vehicle criss-crosses the city.

What is Programmatic Mobile OOH?

Programmatic Mobile OOH (pMOOH) is the automated buying, scheduling, and delivery of ads on moving digital screens using:

  • Real-time data
  • Targeting audiences
  • Location Intelligence
  • Behavioral triggers
  • Time-of-day and day-of-week rules
  • Automated delivery systems (DSPs / Exchanges)

Rather than buying fixed time or fixed routes, advertisers buy audience moments: the moments when the people they care about are most likely to see the ad.

What is Programmatic Mobile OOH?

Campaign Setup in a
Programmatic DSP

Routing & Mobility Data
Connect to the DSP

Real-Time
Audience Targeting

Data-Triggered
Ad Plays

RTB – Real-Time Bidding

Ad Playback on Media Truck

Live Tracking, Reporting & Analytics

Why Programmatic Advertising Works Better for Mobile LED Trucks

Grow More’s trucks offer something that static billboards can’t:

  1. Mobile Audience Reach

The truck reaches several high-value locations in a single day, making the impressions diverse.

  1. Hyperlocal Targeting

Get in front of micro-locations:

  • Malls
  • Plazas
  • Downtown cores
  • Festivals
  • College zones
  • Residential neighbourhoods
  1. Dynamic Ad Changes

Automatically adjust content based on:

  • Time
  • Weather
  • Location
  • Demographics around
  • Live events
  1. Higher Engagement

Moving screens capture the attention of a person more than a stationary screen.

  1. Flexible Budgets

Buy impressions — not full-day routes.

  1. Smarter Spending

You pay only when your target audience is there, not for wasted circulation.

Use Cases for Programmatic Mobile LED Truck Advertising

✔ Retail & Holiday Promotions

Target malls & shopping zones at peak hours.

✔ Restaurants & Delivery Services

Show ads near food districts during lunch & dinner.

✔ Real Estate

Trigger near open houses or new development areas.

✔ Events & Festivals

Display ads during rush periods for maximum impact.

✔ Political Campaigns

Adapt messaging per zone and per audience demographic.

✔ Tourism & Airlines

Dynamically target airports, downtown, and tourist hotspots.

The Grow More Advantage

Grow More is among few companies in North America offering programmatic-ready mobile LED billboard trucks. The infrastructure deployed includes:

  • High-resolution digital screens
  • GPS tracking in real-time
  • Data-driven routing
  • Analytics based on impressions
  • Integrations with leading DSPs
  • Ability to work in several Canadian cities
  • Playback of dynamic content and remove scheduling

We merge mobility + technology + intelligence to empower a new era of Out-of-Home advertising.

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