Now, with the digital-first reality and consumers scrolling endlessly across screens, one thing has not altered — humans still live, visit, and engage in the outdoors. That is where outdoor advertising prevails. Even as online advertising has made its presence felt, old-school out-of-home (OOH) advertising is one of the most reliable and efficient means for companies to connect with actual people in actual places.
At Grow More., we’re redefining outdoor advertising through innovation — combining the proven impact of OOH with the dynamic flexibility of digital LED mobile billboard trucks. Whether you’re promoting a product launch, event, or awareness campaign, outdoor advertising ensures your brand is seen, remembered, and talked about.
What Is Outdoor Advertising?
Outdoor advertising — often called out-of-home (OOH) — includes any ad that reaches audiences when they are outside their homes. Think billboards, posters, transit signage, and digital signage. In city intersections, suburban streets, and everywhere in between, OOH connects with audiences as they live, work, and play — driving, shopping, or walking to an event.
Whereas online advertising competes for split-second glimpses, outdoor advertising needs to be noticed. A billboard or LED truck cruising down major highways can’t be scrolled by or fast-forwarded through — it is supposed to be viewed.
Forms of Outdoor Advertising
There are several types of OOH advertising, each with its own purpose. Let us take a glance at some of the most popular ones, such as Grow More’s specialty: mobile LED billboard trucks.
1. Billboard Advertising
Billboards have long been the bedrock of outdoor advertising. They’re large, lit, and placed in high-traffic locations — highways, intersections, and event venues.
Static billboards deliver constant brand exposure, while digital billboards allow advertisers to rotate a number of creatives daily. They’re ideal for campaigns that need freshness and up-to-the-second adaptability.
2. Mobile Billboard Advertising (Grow More’s Specialty)
Unlike permanent billboards, mobile billboards bring your message to your audience — where they are.
Grow More’s digital LED trucks boast high-definition screens on all sides, showing bright, motion-activated advertisements along urban routes. Each truck has the capacity to deliver more than 60,000 impressions daily, monitored by GPS and enhanced by route analytics.
Wherever they are stationed, next to a stadium on game day or rolling through downtown Toronto, these mobile billboards ride along with the people, turning city streets into rolling space for advertisements.
They are especially suited to:
- Event promotions (concerts, festivals, launches)
- Retail store openings and in-store visibility
- Political or public awareness campaigns
- Seasonal promotions or time-limited campaigns
3. Transit Advertising
This includes bus, train, and taxi signage. Transit advertising ensures visibility to commuters and riders, making it well-suited for local saturation. Mobile truck advertising, though, allows the added advantage of route, timing, and audience exposure control.
4. Posters and Street Furniture
Less visible but no less potent, advertising posters and street furniture (benches, bus shelters, kiosks) help to build awareness in high-traffic areas. They work best as secondary images complementing a larger out-of-home campaign.
5. Mall and Indoor Displays
For active buyers, mall advertising provides direct visibility in purchasing environments. Outdoor coverage by Grow More can be complemented by digital screens and mall LED displays — for both a persistent message outside and in.
Why Outdoor Advertising Still Matters
Even with our mobile phones, we spend over 70% of our waking hours outside the home — commuting, dining, shopping, or attending an event. This puts OOH as one of the few media platforms that can reach consumers when they are offline.
Let’s see how outdoor advertising is still important — and how Grow More does it better.
- Unparalleled Reach & Local Targeting
OOH is viewed by thousands daily in selected locations. Through Grow More GPS-equipped trucks, advertisers even have the capability to aim at specific neighborhoods, communities, or event venues, placing brand strength in the hands of hyperlocal marketing.
- Visual Impact
High-definition, colorful, and big images are noticed. A drive-by LED billboard on a Grow More truck brings traffic to a standstill wherever it goes – especially in urban downtown areas, events, or stadiums.
- Trust and Brand Credibility
While pop-ups or banner ads feel intrusive, outdoor advertising feels real and credible. Seeing a brand on a billboard or truck consciously creates believability — especially when noticed repeatedly across the city.
- Compels Impulse Decisions
Out-of-home advertisements are displayed to induce action. Facts show that 72% of shoppers make purchases on the move, and 38% stop at stores following a billboard advert. Mobile billboard trucks enhance this effect because they move constantly, offering maximum visibility and quicker recall.
- Perfect for Non-Digital Audiences
Not everyone is online all the time — and even the most online individuals can’t help but catch a glimpse of an LED truck rolling down the road. Outdoor media covers both bases, making sure no one’s left behind.
Smart Planning: Creating an Effective OOH Campaign
Strategy and creativity rule the day when it comes to outdoor advertising. This is how to plan a campaign that achieves maximum exposure and trackable results.
- Define Your Goals
Start with a clear objective: are you promoting an event, a grand opening, a product launch, or a cause? Specific, measurable, achievable, relevant, and time-bound (S.M.A.R.T.) goals help you focus your campaign in line with your marketing plan.
- Choose the Right Medium
Every ad format has its merits. For instant visibility, flexibility, and interaction, mobile digital billboards tend to excel at this over static ad formats — particularly when coupled with geofencing retargeting and GPS impression tracking, both of which can be accessed using Grow More campaigns.
- Keep Your Message Simple and Impactful
Outdoor ads have seconds to grab attention. Get bold with graphics, short with copy, and clear with your call-to-action. Grow More’s digital trucks accommodate video, animation, and rotators — so each second counts.
- Time and Place Are Everything
Watch when and where your audience is most active. Grow More’s planning team helps clients build tailored routes that run through traffic heavy areas, event sites, and shopping zones for maximum exposure.
- Measure and Optimize
Grow More provides GPS reports, route analysis, and impression data so that advertisers can track exposure and campaign performance. The information allows brands to adjust routes, creative timing, and future strategy for even greater ROI.
How Much Does Outdoor Advertising Cost?
Costs differ depending on a range of variables: location, time frame, audience size, and ad type.
Traditional billboards are charged based on traffic patterns and visibility, while digital signage and LED trucks are valued based on impression levels and dynamic content.
Grow More has a flexible pricing scheme — from hour, day, and week packages to month-long campaigns — allowing local businesses and national brands alike to get involved. Our LED trucks run up to 8 hours daily, creating tens of thousands of impressions every day, all trackable through GPS.
Why Grow More Is the Future of Outdoor Advertising
As Canada’s leading digital LED mobile billboard advertising business, Grow More combines traditional outdoor media coverage with the flexibility and technology of modern marketing.
Our digital trucks are rolling through major Canadian cities — Toronto, Vancouver, Calgary, Edmonton, Winnipeg, Halifax, and more — and changing the way brands connect with audiences on-the-go.
Whether short-term promotion or extended brand campaign, Grow More benefits advertisers:
- To deliver live content and updates on-the-go
- To capture authenticated GPS-based analytics by route
- To achieve national coverage with local precision
- To couple outdoor visibility with geofencing and retargeting capabilities
Last Thoughts
Outdoor advertising is continuing to demonstrate its power — but now it’s more dynamic, data-fueled, and monitorable than ever.
With Grow More’s mobile billboards, LED digital billboards, you don’t just advertise — you move with your audience. From stationary streets to on-the-go screens, we’re redefining how visibility, creativity, and technology intersect to make an impact.