Quick answer: Choose a mobile billboard company that plans routes around your audience, shows you the actual screen specs, reviews your creative before launch, and provides GPS tracking and daily reports. In Canada, mobile LED billboard trucks typically cost $1,200–$3,000 per truck per day.
The truck gets noticed. The campaign behind it determines what happens next.
A mobile LED billboard can put your message in front of people across a city in a single day. But before you book, you need answers to a few practical questions: Where will the truck go? What will people see on the screens? How will you know the campaign ran as planned?
Whether you’re launching a store in Toronto, promoting an event in Vancouver, or planning a campaign across Calgary, Montreal, and Ottawa, here’s what to look for in a mobile billboard advertising company.
Start with the people you want to reach
A busy street is a starting point, not a strategy.
Think about who needs to see your message. Are they commuters heading downtown? Shoppers near a new location? Fans arriving at a venue? Residents of a particular neighbourhood?
Then ask the company to build a route around those people and the hours they’re likely to be there. A route for a weekday trade show should look different from one for a Saturday retail opening.
Ask: “Which areas would you prioritize for our audience, and why?”
A useful answer names streets, neighbourhoods, times of day, and the reason each belongs in the plan. It also accounts for travel time between them. You’re paying for a campaign in front of your audience, not a tour of the city.
Make sure the truck fits your creative
You have seconds to make the message land. The screen format matters.
Grow More’s mobile LED billboard trucks feature three high-brightness LED screens: two video-enabled side screens at 1280 × 720 pixels each and a 720 × 720-pixel rear screen. The truck can display your campaign while moving along a planned route or while stationary where access and permission allow.
That gives you space for a bold visual on the sides and a complementary message on the rear. It also means one artwork file may not suit all three screens.
Keep the headline short. Make the brand unmistakable. Give people one thing to remember or do. If you’re using video, make sure the message works even for someone who catches only a few seconds at an intersection.
Ask: “Can you review our creative on the actual screen formats before launch?”
Get specific about the route
“High-traffic areas” sounds promising. A route you can inspect is better.
For a Toronto campaign, that might mean choosing between downtown event traffic and neighbourhood streets closer to a store. In Vancouver, the right mix could connect shopping areas with an evening event. Calgary, Montreal, and Ottawa each bring different street patterns and campaign considerations.
Your provider should be able to explain the proposed route, where the truck starts, and how much of the booked time is spent in your priority areas. If you want the truck parked at a venue or on private property, discuss permission and access early.
Ask: “Can we review the proposed route and make changes before the campaign begins?”
Put the quote beside the schedule
Mobile billboard advertising in Canada typically costs $1,200–$3,000 per truck per day. The final quote depends on the market, campaign length, hours, travel, and what the campaign requires.
When comparing providers, check what the price covers:
- Daily operating hours
- Driver and route planning
- Exclusive use of the truck during your booked hours
- Creative setup
- Travel or accommodation, if needed
- Campaign photos, GPS information, and reporting
A lower day rate may come with fewer hours or costs added later. Ask for the schedule and inclusions in writing so you can compare the full campaign, not just the headline price.
Ask what you’ll see while the campaign runs
You shouldn’t have to wait until the final day to find out how the campaign is going.
Grow More provides GPS tracking, daily campaign reports and photos, and a post-campaign report. Those records show where the truck travelled and document the campaign on the street. Your team can follow the work while it’s happening and review it afterward.
Ask to see an example report before you book. If a provider gives you an impression estimate, ask what route and traffic data support it.
Grow More trucks can generate an estimated 50,000+ potential impressions per truck per day, depending on the route and traffic conditions. That figure describes potential exposure. It does not count how many people looked at the ad or took action. For a campaign with a measurable response goal, pair the truck with a dedicated landing page, offer code, or another way to track inquiries.
Choose a team that can handle a change of plans
Real campaigns move. Traffic backs up. An event changes its entrance. You decide a different neighbourhood deserves more time.
Before launch, find out who will manage your campaign and how to reach them. Confirm when route or creative changes must be submitted and what adjustments are possible once the truck is on the road.
You want a team that knows the plan well enough to act when conditions change—and keeps you informed when it does.
Why brands choose Grow More
Grow More plans mobile LED billboard campaigns around the places and moments that matter to each client. We work with brands, agencies, event teams, and organizations in Toronto, Vancouver, Calgary, Montreal, Ottawa, and communities across Canada.
You get a three-screen LED truck, a planned route, and a team to coordinate the campaign. You also get GPS tracking, daily campaign reports and photos, and a post-campaign report so you can see how it was delivered.
Have a launch date, event, or audience in mind? Tell us where you want to be seen. We’ll help build the route and quote the campaign around it.
Holiday season is the busiest stretch on Canadian streets, and truck dates fill fast. Book early to secure your dates.
Frequently asked questions
How do I choose a mobile billboard advertising company in Canada?
Compare the proposed route, truck and screen specifications, daily operating hours, quote inclusions, and campaign reporting. Ask who will manage the campaign and how they’ll document where the truck went.
How much does mobile billboard advertising cost in Canada?
A mobile LED billboard campaign typically costs $1,200–$3,000 per truck per day. Pricing varies by city, hours, campaign length, travel, and other requirements. Ask for a written quote showing what’s included.
What screens are on a Grow More mobile billboard truck?
Grow More trucks have three high-brightness LED screens: two 1280 × 720 video-enabled side screens and one 720 × 720 rear screen. The truck can run a moving route or operate stationary where access and permission allow.
How many impressions can a mobile billboard truck generate per day?
Grow More trucks can generate an estimated 50,000+ potential impressions per truck per day, depending on route and traffic data. This is an exposure estimate, not a count of people who viewed the ad or responded to it.
How can I verify that my campaign ran?
Grow More provides GPS tracking, daily campaign reports and photos, and a post-campaign report. You can review where the truck travelled and see documentation of the campaign in action.
Can I choose the neighbourhoods my truck visits?
Yes. Tell Grow More which audiences, locations, and hours matter most. The team can plan a route around those priorities while accounting for travel time, traffic, street access, and any permissions needed for stationary placements.
Is mobile billboard advertising effective?
Yes, especially for launches, events, and local targeting. Mobile billboards can’t be skipped or blocked, and they go where your audience already is rather than waiting in one spot. To measure results, pair the campaign with a dedicated landing page, offer code, or tracked phone number.
