Wild Fork is a specialty food company that boasts high-quality meats, seafood, and ready meals at unbeatable prices. With its new presence in Canada, it’s becoming the foodie’s best bet for variety, freshness, and convenience. To maintain its ambitious pace of growth, Wild Fork approached us to drive its marketing onto the highways—literally—through LED truck advertising.
Campaign Overview
We have been running a mobile billboard campaign for Wild Fork for the past two months on alternating weekends to keep consistent coverage without over-saturating the area. The format keeps the brand top-of-mind while striking active shopping and commutes.
Our campaign plan incorporated:
- Morning commuter routes for capturing busy professionals starting their workday.
- Evening shopping areas for capturing shoppers and families going to top destinations.
- Peak event timing strategy to generate high involvement during store openings and promotions.
Each route was carefully examined in order to maximize traffic visibility, blending brand presence harmoniously into the community’s everyday pace.
Newmarket Store Opening: A Grand Success
One of the highlights was the grand opening of Wild Fork’s Newmarket, ON location. Our LED truck became a traveling invitation, generating curiosity and causing a stir. From dawn cruises through office complexes to evening appearances in vibrant shopping areas, the campaign made the launch the talk of the town.
The result? A solid turnout, buzz around the store, and a weekend launch that set the stage for long-term success.
Why This Strategy Worked?
Our Wild Fork experience shows that LED truck campaigns can deliver more than impressions—they build lasting touchpoints. The success depended on:
- Focused Route Planning – Choosing the highest targeted and trafficked venues.
- Sustained Engagement – Maintaining visibility for weeks without decreasing impact.
- Localized Insights – Tailoring each route to community routines and audience behavior.
Beyond Traditional Advertising
Compared to stationary billboards, mobile billboard advertising offers immediate, active interaction with the public. For Wild Fork, this translated into their message not being rooted in one location—it was taken along with the public audience, presenting their brand quite visibly throughout the day in hotspots.
Looking Ahead
As Wild Fork expands across Canada, the mission remains the same: continue to offer strategic, high-impact LED truck promotions that drive store traffic and build brand awareness. Be it a grand opening, holiday promotion, or ongoing awareness campaign, the combination of route experience and eye-catching graphics is a sure recipe for success.