In the heart of Edmonton, Alberta, Budweiser made a bold statement — quite literally — via a mobile LED billboard campaign that turned heads and grabbed attention. Fueled by Grow More’s digital truck advertising, the campaign lit up the city streets with eye-catching red screens, instant recognition, and clever sayings encouraging Canadians to make time for hockey.
Ice District to Jasper Ave, the truck drove by with revolving quotes like:
“I have to work” – Tyler
“Video games need to level up” – Jamie
“Gonna be too tired tomorrow” – Michael
Each line was followed by Budweiser’s clever call to action:
👉 “Make Time For Hockey, Not Excuses.”
Where the Campaign Drives Impact
This mobile billboard wasn’t just seen — it was intentionally steered through Edmonton’s busiest areas, including:
- Rogers Place during hockey games
- Downtown core and 104 Street
- Busy pedestrian areas around public transit
- Key nightlife destinations
With over 75,000 daily impressions, the Budweiser campaign employed mobile outdoor advertising in a way that static billboards simply can’t do.
Why Mobile Billboard Ads Work — Particularly in Edmonton
Digital truck advertising is fast becoming an industry standard for brands wanting to:
- Reach consumers in real-time and on-the-go
- Get noticed at events, entertainment areas, and festivals
- Offer geo-targeted brand messaging with versatility
For a beer brand such as Budweiser, the combination of hockey fan culture and humor and visibility was the best bet. This campaign proved the power of how a well-conceived mobile ad can cut through the clutter — even in a busy city such as Edmonton during hockey season.
Key Takeaways for Brands Looking at LED Truck Advertising
Compelling & engaging: LED displays get noticed day or night, snow or rain.
Mobile = Maximum reach: Trucks bring the show to your audience.
Creative storytelling: Not an advertisement — a conversation starter.
Ideal for sports, music, retail, politics, and more.
Would You Like to Advertise in Edmonton?
Do you need to launch a product, promote a sporting event, or merely increase the noise on your brand? Grow More’s LED digital billboard trucks will allow you to claim the streets.
Call : (437) 979-4769 | info@growmoretechgroup.com
Q: What is mobile billboard advertising?
A: Mobile billboard advertising uses LED trucks to display ads while driving through targeted routes, reaching high-traffic areas and local events.
Q: How much does a mobile truck ad cost in Edmonton?
A: Pricing varies by duration, location and dates, but daily rates typically start around $1,600–$3,000 for full-day campaigns.
Q: Why do brands use digital billboard trucks?
A: Brands like Budweiser use them to deliver attention-grabbing campaigns with flexible targeting and high exposure per dollar spent.