Out-of-home advertising isn’t what it used to be — and that’s a good thing.
Static billboards still have their place, but today’s brands want flexibility, movement, data, and real visibility where people actually are. That’s exactly why mobile digital billboard advertising has taken off across Canada. Instead of waiting for eyeballs, your message moves with traffic, events, neighbourhoods, and real-world moments.
But here’s the catch:
not all mobile billboard providers are built the same.
With more LED trucks hitting the road every year, choosing the right mobile billboard partner can feel overwhelming. The truth is, your campaign’s success depends heavily on who’s behind the wheel, the screen, and the strategy.
This guide walks you through the most important questions to ask before choosing a mobile digital billboard advertising partner, so you can protect your budget, maximize ROI, and actually see results.
The Foundation: Experience, Reputation & Real Expertise
A company’s track record tells you a lot. Experience isn’t just about how long they’ve been around — it’s about how well they understand routes, regulations, creative execution, and real-world challenges on the road.
Ask these upfront:
How long have you been operating digital mobile billboard trucks?
You want a partner focused on mobile DOOH — not someone who “also offers it.” Dedicated experience means fewer surprises and smoother campaigns.
Can you show past campaigns in my industry or city?
Seeing real campaigns (especially in similar markets like Toronto, Vancouver, Calgary, or Halifax) gives you confidence in their creative and execution.
Do you have client testimonials or case studies?
Honest feedback reveals how reliable they are, how they communicate, and whether they deliver what they promise.
What training do your drivers and operations team receive?
Your brand is literally on the road. Professional drivers and trained operations staff ensure safe deployment, smooth routes, and brand protection.
The Hardware: Fleet Quality & LED Technology
The impact of your campaign depends on the quality of the screens and vehicles carrying your message.
Key questions to ask about the equipment:
What is the LED resolution and brightness (nits)?
Higher resolution = clearer visuals. High brightness ensures visibility even in bright daylight. If people can’t read it, it won’t convert.
How new is the fleet, and how often is it maintained?
Well-maintained trucks reduce breakdowns and downtime — which means consistent exposure for your campaign.
Do the trucks have GPS tracking and reporting?
Transparency matters. You should be able to see routes, dwell times, and coverage areas.
Can the screens display both static images and video smoothly?
Flexibility in content allows you to test messages, rotate creatives, and adapt quickly.
What are the screen sizes and viewing distances?
Screen dimensions directly impact legibility at intersections, events, and high-traffic zones.
The Strategy: Planning, Routes & Optimization
A great mobile billboard company doesn’t just drive — they plan.
Ask how strategy is handled:
How do you plan routes and target the right audiences?
Smart route planning considers traffic density, neighbourhood demographics, event timing, and local hotspots.
Do you help with creative optimization for LED screens?
Mobile billboard design is different from print or social ads. Clean visuals, bold text, and motion matter.
How do you handle last-minute changes or unexpected issues?
Weather, traffic, events — flexibility is crucial. Your partner should be ready to adapt fast.
Who manages permits and local compliance?
Regulations vary by city and province. A professional partner handles this so your campaign runs smoothly.
What reporting do you provide after the campaign?
Look for GPS data, route summaries, impression estimates, and photo or video proof of play.
The Partnership: Communication, Pricing & Support
A strong partnership goes beyond the truck.
Important relationship questions:
Is pricing transparent? Any hidden costs?
Fuel, drivers, mileage, creative support — everything should be clearly outlined.
Will I have a single point of contact?
One reliable contact makes planning, updates, and changes much easier.
Is support available during the campaign — even after hours?
Campaigns don’t stop at 5 PM. Support shouldn’t either.
How are issues handled if something goes wrong?
Clear processes reflect professionalism and respect for your investment.
Safety, Insurance & Compliance (Non-Negotiable)
Your brand’s reputation matters.
Always confirm:
- Proof of general liability, commercial auto, and workers’ compensation insurance
- Driver safety training and operational protocols
Compliance with municipal, provincial, and federal regulations
This protects you, the public, and the campaign itself.
Partnering for Results with Mobile Digital Billboards
Choosing the right mobile digital billboard advertising partner is a big decision — and a smart one when done right. Asking these questions helps you avoid guesswork and ensures your campaign delivers real visibility, real data, and real impact.
At Grow More, we don’t just operate LED trucks — we deliver strategy, transparency, and execution that brands and agencies trust across Canada.
From route planning and GPS reporting to high-resolution LED screens and agency-friendly collaboration, we’re built to make your message impossible to ignore.
Ready to move your brand forward with mobile digital billboards?
Let’s plan a campaign that actually gets seen. Call Grow More and find out how our mobile billboard trucks campaign drive your success.