Introduction
You’re sitting at a red light. Traffic’s slow. You glance to the side and—there it is—a big, bold ad rolling past you on a truck. You look. Almost without thinking.
That’s box truck advertising.
It’s not some new flashy trend, but lately, more brands across Canada are using it because… well, it works. Instead of hoping people notice a billboard way up in the air, the ad comes down to street level and moves with the city.
At Grow More, we see this daily. People don’t scroll past trucks. They notice them.
So, What Is Box Truck Advertising Exactly?
Box truck advertising is pretty simple. Your brand message goes on the side of a box truck, turning it into a moving billboard.
Unlike a traditional billboard that stays stuck in one location, a box truck:
- Drives through busy streets
- Parks near plazas, malls, and events
- Covers multiple neighbourhoods in a single day
Why Canadian Brands Are Choosing Box Truck Advertising
- It moves – You’re not locked into one area. Downtown in the morning, suburbs by evening.
- It stands out – A big truck with a bold message just feels more “real” than another phone ad.
- It’s cost-effective – Compared to radio, TV, or even some digital ads, the impressions make sense.
- It’s flexible – Routes can be planned around specific neighbourhoods or events.
- It’s great for launches – Store openings, promos, festivals, local campaigns—it fits all.
Box Trucks vs Other Out-of-Home Ads
Let’s keep this practical.
- Static billboards – Solid for awareness, but only if the right people pass by.
- Transit ads – Buses, shelters, subway panels… effective, but easy to tune out.
- Digital LED trucks – High-impact and eye-catching, but usually a higher investment.
- Box truck advertising – Mobile, visible, and more budget-friendly for many campaigns.
It kind of sits right in the middle. Strong street presence without overcomplicating things.
Does Box Truck Advertising Actually Work?
Short answer? Yes.
Here’s what we typically see:
- Mobile OOH formats often deliver higher brand recall than static billboards.
- In busy Canadian cities, one truck can generate 30,000 to 70,000 impressions per day, depending on routes and timing.
- Repeated exposure across different neighbourhoods helps people remember the brand.
It’s not about one perfect moment—it’s about showing up consistently.
Where Box Truck Advertising Works Best
This format shines in a few areas:
- Retail – New store openings, sales, seasonal promos
- Food & Beverage – Limited-time offers, new menu items
- Entertainment & Events – Concerts, festivals, community events
- Politics & Awareness – Taking messages directly into local communities
- Non-profits – Building visibility across neighbourhoods, not just online
If your audience is out and about, box trucks meet them there.
How to Get Better ROI (Without Overthinking It)
A few things we always recommend:
- Plan smart routes – Rush hour, busy plazas, event areas matter more than distance.
- Keep the design simple – Big text, strong colours, short message. Less is more.
- Add a QR code – Give people an easy next step.
- Run it for multiple days – Consistency beats one-day visibility every time.
This is where experience really makes a difference.
Why Work With Grow More
Grow More is a Canada-based Digital LED Mobile Billboard Advertising Agency, operating across major cities and growing fast nationwide.
What clients usually like about working with us:
- Coverage across Canada, not just one city
- Flexible campaigns—from short runs to longer schedules
- GPS-based routing and impression tracking
- Real experience with retail, real estate, food brands, events, and local awareness campaigns
We focus on street-level visibility, not just numbers on a report.
FAQs About Box Truck Advertising
What is box truck advertising?
It’s when brands place ads on box trucks, turning them into moving billboards that travel through neighbourhoods and busy areas.
How much does it cost in Canada?
Costs depend on city, duration, and routes. Most brands find the cost per impression lower than radio, TV, or many digital ads.
Is it effective?
Yes. Mobile OOH formats tend to deliver better recall than static ads, especially with repeated exposure.
What’s the difference between box trucks and LED billboard trucks?
Box trucks usually use static wraps or panels. LED trucks display video and dynamic content. Both work—box trucks are often more budget-friendly.
Final Thoughts
People can skip ads online. They can mute commercials. But when a branded truck drives past them on the street, they notice.
That’s the simple power of box truck advertising. It shows up in real life—right where people already are.
Thinking about running a box truck campaign in Canada?
Reach out to Grow More, and we’ll help you put your brand on the road, the right way.