Geotargeting is redefining how out-of-home advertising performs—especially when combined with mobile LED billboard trucks. Instead of broadcasting one message to everyone, Grow More uses real-time GPS data and intelligent routing to deliver the right ad, in the right location, at the right moment.
This is not static OOH (out-of-home) advertising.
This is location-based mobile advertising that is engineered for measurable return on investment.
At Grow More, our increasing number of digital LED mobile billboard trucks across Canada provides brands with the opportunity to engage hyper-local and high-impact campaigns on the move with the people. We convert streets, public spaces, business areas, and event sites into performance media.
What Is Geotargeting in Mobile Digital OOH Advertising?
Geotargeting in mobile DOOH means serving ad content related to the exact geographical location.
Each Grow More LED truck is equipped with:
- On-Board GPS Tracking
- Location-based Triggers
- Remote content control
Once the truck enters the designated area, the system automatically plays the right creative on the LED display—no need for activation, no need for guesswork.
Your message gets delivered right where your audience is.
Geo-Fencing vs. Geotargeting: What’s the Difference?
These two terms are used interchangeably in many instances, though they have different applications:
Geo-Fencing
Think of this as putting a “virtual fence” around a place such as:
- A competitor’s store
- A shopping plaza
- A stadium or events venue
- A downtown core or business park
Geotargeting
This is the execution layer. Upon entry of the Grow More mobile LED truck into that geo-fenced area, the system automatically triggers the advert creative that has been assigned to that location.
Together, they enable the conversion of mobile advertising to real-time-location intelligence, which makes every single one of their impressions contextually relevant.
The 4 Largest Benefits Offered By Geotargeted Truck LED Marketing Campaigns
Through integrating high definition LED visuals with geotargeting accuracy, Grow More is able to offer unparalleled budget efficiency for its campaigns.
- Remove Wasted Impressions (and Reduce CPI)
Why pay for impressions in areas that don’t convert?
With Grow More:
- Ads can automatically switch when truck leaves your target region
- The content can pause and vary based on the location
- Every impression is intentional
This dramatically reduces Cost Per Impression (CPI) while increasing relevance.
- Dynamic Messaging That Matches the Moment
Static signs display the same message the entire day.
Grow More LED Trucks are adaptive in real time.
Example:
- Morning: Coffee/ breakfast messages close to office areas
- Afternoon: Retail promotion in shopping areas
- Evening: Dining, Night Life, & Event Messaging
All transitions are GPS-triggered and automated, so that a brand can speak in different voices to different audiences—all on the same day.
- Real Proof of Performance (POP)
One of the biggest questions in OOH is: “How do we know it worked?”
Grow More answers with data.
You receive:
- GPS route logs
- Average time spent inside each geo-fenced zone
- Clicks verified by impression counts
- Time-stamped photographs and reports
This is Proof of Performance, not assumptions.
- Conquest Marketing That Actually Converts
Want to win over consumers right as they are thinking about a competitor?
Grow More assists conquest geotargeting in the following way:
- Geo-fencing competitor locations or sponsored venues
- Triggering your ad within those zones only
- Reaching your message at critical moments of decision
It’s strategic, legal, and very effective.
Why Grow More Leads Geotargeted Mobile Billboard Campaigns in Canada
We’re not just driving trucks at Grow More—trucks that can execute highly targeted missions at scale.
What makes us different:
- A quickly expanding national fleet of LED mobile billboard trucks.
- Enhanced GPS tracking and reporting capabilities
- Urban routing knowledge
- Multi-market campaign execution
- Consistent quality, reporting, and creative control
From Toronto and Vancouver to Montreal, Ottawa, and beyond—Grow More ensures every message lands with accuracy and impact.
FAQ: Quick Answers to Geotargeting Questions Using Grow More
How does the truck decide that it should display a particular advertisement?
Each of the trucks has GPS triggers. As soon as it enters or exists a geo-fenced region, the creative plays automatically.
Is geotargeting more expensive than Static OOH advertising?
Not entirely. Even though the technology is sophisticated, getting rid of the wasted impressions may end up with a lower CPI and higher ROI.
What evidence do you offer in support of the fact that the campaign was implemented as intended?
Grow More provides full Proof of Performance documentation that features GPS routes, photos with time stamps, dwell time, and data for each marked area.