Last weekend, Grow More proudly partnered with Athletic Brewing Co., the official non-alcoholic beer partner of the Toronto Waterfront Marathon, to execute a lively, dynamic two-day campaign. Thousands of runners and spectators come together for an unforgettable experience in a showcase of endurance and celebration on the scenic roads of Toronto each year during the marathon.
When Mobile Billboards Meet Marathon Energy
Here at Grow More, we specialize in high-impact mobile billboard advertising, and this event was no exception. We had our digital LED trucks driving in full force around key marathon locations, with Athletic Brewing raising awareness about its refreshing and innovative line of non-alcoholic beers. The buzz for “Run Wild IPA,” the marquee drink by Athletic Brewing, was as energetic as the marathon itself, making it a perfect fit for race day.
The mobile billboards, throughout the course of two days, created thousands of impressions: runners, fans, and onlookers who were all stopped by eye-catching visuals and messages. The campaign positioned Athletic Brewing Co. to stand out and brought awareness to their mission: offering an alternative in a much healthier way for those living active lifestyles.
From calling out to participants to rehydrate to offering a perfect post-event refreshment, this campaign celebrated the connection of athletic endurance with clean, mindful choices. For every mile of race course, we were there to amplify Athletic Brewing’s message, and we pride ourselves on the impact delivered.
We can’t wait to do more in the future with brands like Athletic Brewing Co. who help them connect with audiences in real time-particularly at events that celebrate fitness and community. Grow More continues to push the limits of what is possible with outdoor advertising, creating custom campaigns that make sure our partners are seen and remembered in big, bold ways.
Frequently Asked Questions
What was the goal of the Toronto Waterfront Marathon campaign?
The goal was to maximize brand visibility for Athletic Brewing Co. by reaching runners, spectators, and attendees through high-impact mobile LED billboard advertising.
Why was a mobile billboard used for the marathon event?
Mobile billboards are ideal for marathon events because they can move along the route, reach multiple crowd zones, and stay visible throughout the event duration.
How did mobile LED billboards enhance event marketing?
The bright LED screens and dynamic visuals helped the campaign stand out in crowded outdoor environments, ensuring strong brand recall among attendees.
Can mobile billboard campaigns follow marathon routes?
Yes. Routes can be planned around race paths, spectator zones, and nearby high-traffic streets to maximize exposure before, during, and after the event.
Are mobile billboards effective for sports and fitness brands?
Absolutely. Mobile billboards align well with sports events by delivering energetic visuals and real-world engagement to active, health-focused audiences.
Why This Toronto Waterfront Marathon Campaign Worked
This campaign succeeded because it aligned brand messaging with the energy of a major sporting event. The Toronto Waterfront Marathon attracts thousands of runners and spectators, creating an ideal environment for high-visibility, outdoor advertising.
Mobile LED billboards allowed the campaign to stay close to the action—near race routes, gathering points, and busy waterfront areas—ensuring repeated exposure throughout the day.
Key factors behind the success included:
- Strategic placement near marathon routes and spectator zones
- High-impact LED visuals visible in daylight and outdoor conditions
- Strong alignment with an active, health-conscious audience
- Mobility that allowed exposure across multiple event areas
- Real-time presence during a high-energy city-wide event
For sports and lifestyle brands, this campaign highlights why mobile billboard advertising is one of the most effective ways to connect with audiences during large-scale outdoor events.