Last weekend, Grow More proudly partnered with Athletic Brewing Co., the official non-alcoholic beer partner of the Toronto Waterfront Marathon, to execute a lively, dynamic two-day campaign. Thousands of runners and spectators come together for an unforgettable experience in a showcase of endurance and celebration on the scenic roads of Toronto each year during the marathon.
Here at Grow More, we specialize in high-impact mobile billboard advertising, and this event was no exception. We had our digital LED trucks driving in full force around key marathon locations, with Athletic Brewing raising awareness about its refreshing and innovative line of non-alcoholic beers. The buzz for “Run Wild IPA,” the marquee drink by Athletic Brewing, was as energetic as the marathon itself, making it a perfect fit for race day.
The mobile billboards, throughout the course of two days, created thousands of impressions: runners, fans, and onlookers who were all stopped by eye-catching visuals and messages. The campaign positioned Athletic Brewing Co. to stand out and brought awareness to their mission: offering an alternative in a much healthier way for those living active lifestyles.
From calling out to participants to rehydrate to offering a perfect post-event refreshment, this campaign celebrated the connection of athletic endurance with clean, mindful choices. For every mile of race course, we were there to amplify Athletic Brewing’s message, and we pride ourselves on the impact delivered.
We can’t wait to do more in the future with brands like Athletic Brewing Co. who help them connect with audiences in real time-particularly at events that celebrate fitness and community. Grow More continues to push the limits of what is possible with outdoor advertising, creating custom campaigns that make sure our partners are seen and remembered in big, bold ways.